Loading...Site goals & audience
Compiled from the Site Goal setup interview for St. Mary's Episcopal Church. Authoritative — prefer this over generic assumptions when writing or building for this site.
Who this site is for
St. Mary's website speaks to a layered parish audience. At its heart are current members and the wider Episcopal faith community who rely on the site for service times, lectionary-based sermons, liturgy notes, and parish news. Around that core are spiritual seekers and newcomers exploring an Episcopal church for the first time — often visiting the 'Plan Your Visit' page before ever stepping through the door — as well as local Waynesboro residents and the general public looking for a welcoming worship home. The site also serves kids and families with young children (formation, family-friendly worship, safe-church assurances) and teens & young adults (youth ministry, service opportunities, contemporary voice), plus volunteers, supporters, and donors who want easy ways to give, pledge, and sign up to serve. Write with warm, plainspoken Episcopal hospitality: reverent but never insidery, explaining terms like Eucharist, lectionary, or vestry when they appear, and always making the next step (visit, subscribe, give, volunteer) obvious.
Primary goal
Serve as the digital front door for St. Mary's Episcopal Church in Waynesboro, PA — welcoming newcomers and spiritual seekers, keeping current parishioners informed, growing the email list and Facebook following, driving Sunday attendance and event RSVPs, recruiting volunteers, and enabling online giving and pledges to support the parish's ministry across Waynesboro and the Dioceses of Central Pennsylvania and Maryland.
Geographic reach
Primarily Waynesboro, PA and the surrounding Franklin County area, with extended reach across the Episcopal Diocese of Central Pennsylvania and the Diocese of Maryland.
Website type & positioning
Parish / faith community website for an Episcopal church
90-day targets
Next 90 days: 25+ first-time Sunday visitors attributed to the website; 100 new email newsletter subscribers; $10,000 in online donations and pledges; 10 new volunteers signed up through ministry pages; 500 Facebook followers with steady cross-posting of sermons, events, and reflections from the site.
Content strategy
- Keep an evergreen, prominently linked 'Plan Your Visit' / newcomer hub answering what to expect, what to wear, parking, kids, and communion — the primary landing point for seekers. 2) Publish weekly sermons, lectionary reflections, and liturgy notes so members and searchers find fresh, faith-formed content tied to the church year. 3) Feature simple, trustworthy online giving and pledge pages with clear impact language to drive the $10K goal. 4) Elevate ministry and volunteer sign-up pages with named contacts and low-friction forms to recruit 10+ new volunteers. 5) Promote upcoming services, feast days, and parish events through the site and cross-post to Facebook to grow the page to 500 followers and extend reach across Waynesboro and both dioceses. 6) Convert every content type — sermon, event, ministry page — into email list growth with a clear newsletter signup and 'stay connected' calls to action.
Industry & expertise
Faith community / religious organization — St. Mary's Episcopal Church, Waynesboro is a parish of The Episcopal Church, affiliated with the Diocese of Central Pennsylvania and connected to the Diocese of Maryland. As a mainline Anglican congregation, its ministry centers on Sunday Eucharistic worship, lectionary preaching, Christian formation for all ages, pastoral care, and outreach to the Waynesboro community. Its 'industry' work online is hospitality to seekers, discipleship of members, stewardship (giving/pledging), volunteer mobilization, and public witness through sermons and events.
